Jeffrey M. Jordan is an entrepreneur, co-founder of Jordan Avakian Group, Heir Jordan Entertainment, head of digital innovation at Jordan Brand, a subsidiary of Nike Inc., and the eldest son of NBA legend and owner/entrepreneur, Michael Jordan. Throughout the past decade, Jeffrey lead digital innovation strategy at Jordan Brand, garnering extensive experience in global brand digital marketing, sports marketing, and product management. Jeffrey specializes in developing global campaigns, managing athlete, influencer, and brand relationships, and innovating product development for the future of sport lifestyle and performance. During his collegiate career, Jeffrey was a member of the men’s NCAA Division I basketball teams at the University of Illinois and University of Central Florida – Studying Psychology and behavioral sciences.
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